LAS VEGAS – Cross-promotion historically hasn’t been UFC President Dana White’s thing. There have been a couple instances that it’s happened, though, and Saturday’s boxing match between UFC champion Conor McGregor and Floyd Mayweather is one of them. Many moons ago White sent one of his close friends and favorite fighters, former UFC champion Chuck Liddell , over to the now-defunct PRIDE organization in hopes of having one of his star athletes showcase his skills in enemy territory. The bout between McGregor (21-3 MMA, 9-1 UFC) and Mayweather (49-0 boxing) has many similarities. Related
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Why Mayweather-McGregor reminds Dana White of Chuck Liddell’s PRIDE venture – MMA Junkie