No matter what position of strength the UFC finds itself in, the promotion constantly faces questions about what the future looks like, and what fighters will be part of it. There have been times throughout history when it has felt like the UFC had star names in hefty supply. At other moments, their well has seemed drained, and there’s cause for concern about which athletes will carry the sport. As the UFC sits in early 2025, there’s an argument to be made that the truly valuable names on the roster are in questionable supply. With the future of marquee names like Conor McGregor and Jon Jones surrounded in uncertainty and looming broadcast rights negotiations in the U.S., it’s an important time to distinguish who will be the immediate faces of the UFC in the coming years.
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Video: Ranking the UFC’s most valuable fighters – MMA Junkie