WWE and the company that runs the UFC will combine to create a $21.4 billion sports entertainment company. A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51 percent controlling interest in the new company. Existing WWE shareholders will hold a 49 percent stake. The companies put the enterprise value of UFC at $12.1 billion and WWE at $9.3 billion. The new business will be lead by Endeavor CEO Ari Emanuel
Here is the original post:
UFC-WWE merger official to form $21 billion sports entertainment company – MMA Junkie