UFC executive David Allen has been promoted and will now serve as senior vice president and general manager of the company’s Europe, Middle East and Africa (EMEA) division. UFC officials today announced the appointment. Allen first joined the organization in December 2013 and served as director of events, marketing and communications for EMEA. “I am grateful for the confidence the company has placed in me, and I look forward to working with a great team, both here in EMEA and in our Las Vegas office, as we work together to grow the UFC business across the region,” stated Allen, who will be based in London and report to UFC Chief Global Brand Officer Garry Cook.
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