To borrow a phrase from UFC commentator Mike Goldberg, “It is all over.” On July 1, the UFC entered what will forever be known as the “Reebok Era.” On that day, Reebok, the international apparel and footwear company, officially became the exclusive outfitter and apparel provider for the UFC. What that means, in layman’s terms, is that UFC fighters no longer will show up on fight night (or fight week, for that matter) adorned in third-party sponsor logos: It’s Reebok only from this point on during official fight week appearances. The removal of third-party sponsors from UFC fight week is a huge change for the promotion and its hundreds of fighters. As with any change, there were many questions and comments following the late 2014 announcement that Reebok would provide fighters and their teams with their complete fight week and fight night attire
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UFC exec: Changes may come to Reebok partnership – but not in compensation – MMA Junkie