The Ultimate Fighting Championship’s decision to partner with Reebok for a new fighter uniform deal that will go into effect in July has garnered its share of supporters and haters alike. The deal, in a nutshell, makes Reebok the sole apparel provider for the UFC and fighters will, as of July, be required to wear an official uniform manufactured the sports apparel maker. There will be some options for fighters to choose from, but the biggest shocker to most of them was that they would be unable to wear individually sponsored apparel into the Octagon and would no longer be allowed to drape a sponsor banner in their corner during introductions. The UFC argues that the deal will actually benefit the fighters, as significant sponsorship deals have mostly dried up and are difficult to maintain.
Originally posted here:
UFC Ditches Media-Driven Rankings for Tenure in New Uniform Deal Payouts – MMA Weekly