BOSTON – UFC bantamweight champion Aljamain Sterling doesn’t see the hype and popularity of Sean O’Malley being all that special given the platforms. Ahead of their title clash Saturday, Sterling (23-3 MMA, 15-3 UFC ) said the brakes should be pumped as a potential O’Malley (16-1 MMA, 8-1 UFC ) hype train pulls into TD Garden for UFC 292 , though risk exists. When Sterling was asked if he saw an “it-factor” in O’Malley, he brushed it off. “I think if anyone had the same Snoop Dogg promoting their fight after coming off the Contender Series , I think anyone could have become a superstar like that overnight because it’s hype,” Sterling told reporters, including MMA Junkie, at a news conference
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