Abu Dhabi, UAE – The Ultimate Fighting Championship organisation and Abu Dhabi Media (ADM) announced today a three-year multi-platform deal which includes both broadcast and digital rights throughout the Middle East and North Africa (MENA). The expansive agreement establishes Abu Dhabi Media – unrivalled in the region for delivering top-notch sports and entertainment – as the definitive home of the UFC. Complimenting over 30 live events will be comprehensive coverage beginning with UFC Countdown™ and pre-fight weigh-ins. Additionally, Abu Dhabi Sports will premiere original series such as the in-depth behind-the-scenes series UFC Ultimate Insider and UFC Road to the Octagon taking fans inside the lives and training camps of the UFC’s top fighters. This also includes the longest-running US sports reality show on television, The Ultimate Fighter. “Acquiring the UFC media rights is a prominent achievement for Abu Dhabi Media, paving the way towards a successful year in which viewers will have access to an even greater variety of sports coverage,” said Acting CEO of Abu Dhabi Media, Saif Ghobash
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UFC and Abu Dhabi Media Announce Three-Year Multi-Platform Rights Agreement – MMA Weekly