UFC 306 will now go by another name after the promotion partnered with Riyadh Season for the event at Sphere in Las Vegas. The event celebrating Mexican Independence Day takes place Sept. 14 and will now be the first time the UFC has allowed a sponsor to have title partner status, officially rebranding UFC 306 as “Riyadh Season Noche UFC.” The promotion announced the change in a press release Wednesday
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UFC 306 at Sphere in Las Vegas rebranded as ‘Riyadh Season Noche UFC’ – MMA Junkie