UFC 257 proved to be a big hit, with fans flocking to their devices to talk about Conor McGregor , Dustin Poirier and Khabib Nurmagomedov during a huge week of social media exposure for the UFC and their three biggest lightweight stars. Sports industry analytics specialists Nielsen Sports have produced a report revealing that, despite his defeat to Poirier at UFC 257 , McGregor was by some distance the most discussed figure in the sport during the weekend. McGregor generated a staggering 22.7 million engagements across social media in the build-up to fight night in Abu Dhabi, with the Irishman attracting 1.7 times more mentions than the man who went on to defeat him on fight night. McGregor’s social media profiles received a hefty bump in numbers, with the Irishman picking up a combined 439,000 new followers. But those numbers represent a noticeable drop in pick-up compared to the 1.4 million new fans he gained ahead of his bout with Donald Cerrone at UFC 246. It was a hugely encouraging weekend for Poirier on social media, with the Louisiana native gaining a whopping 520,000 new followers across his social media channels
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