It looks like Conor McGregor ’s return did the blockbuster business many predicted. According to a Monday report in the Sports Business Journal (subscription required), ESPN+ recorded 1.2 million pay-per-view buys for UFC 257 in Abu Dhabi, which was headlined by Dustin Poirier ’s second-round TKO victory over McGregor in a lightweight rematch. Another 400,000 international buys put the mark at 1.6 million. MMA Junkie’s Mike Bohn reported one day earlier that 1.6 million was the floor for buys. Per sources, early #UFC257 numbers are trending at a minimum of 1.6 million buys on ESPN+ pay-per-view. — Mike Bohn (@MikeBohnMMA) January 24, 2021 The UFC is not a publicly traded company and does not disclose financials
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UFC 257: Conor McGregor vs Dustin Poirier does blockbuster PPV numbers, per reports – MMA Junkie