Since the early days when the sport was anything but a mainstream endeavor, the MMA industry has thrived and survived through various websites, forums and, perhaps most importantly, social-media platforms. Fighters interact with fans, each other and many more through the likes of Twitter, Facebook and Instagram, which helps outsiders get a deeper look into the minds of the athletes. Following Saturday’s UFC 196 event in Las Vegas, several of the winning and losing fighters, along with their coaches, training partners or family members, took to social media to react to the event or share a message with supporters. * * * * The defeated @DiegoSanchezUFC thank you brother. You helped save this sport, have always fought with a honor and a fighter's spirit. Thank you for that
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UFC 196 reactions: Winning and losing fighters on social media – MMA Junkie