UFC 196: McGregor vs. Diaz took place on Saturday, March 5 at the MGM Grand Garden Arena in Las Vegas. The event was headlined by “The Notorious” Conor McGregor and Nate Diaz , while the women’s bantamweight world title was contested in the co-main event between Holly Holm and Miesha Tate . Following the event, UFC released the following details: · UFC 196 is trending to be the highest PPV event in UFC history · UFC 196 had the highest digital PPV sales of all time · UFC 196 PPV Prelims averaged 1.8 million viewers, making it the second highest viewed PPV prelims in FS1 history · UFC 196 had the highest PPV Prelim P18-49 audience in FS1 history with 1M viewers · UFC 196 PPV prelims ranked No. 1 across broadcast and cable during its time period with M18-34, P18-34, M18-49 and P18-49 demographics · UFC 196 set the record for new subscribers and viewership for the UFC FIGHT PASS Early Prelims.
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UFC 196: McGregor vs. Diaz Shattered Several UFC Records – MMA Weekly