Bellator’s first pay-per-view effort reached a significant benchmark of success, according to Spike TV President Kevin Kay. Kay today told MMAjunkie that Bellator 120′s reported buyrate of 100,000 is “dead-on accurate,” putting the event above the reported figures for several previous non-UFC pay-per-view ventures, including Strikeforce and Elite XC, PRIDE, Bodog, and Affliction. “I’m hesitant to answer, because … we haven’t done pay-per-views,” Kay said. “I’ll stand by that 100,000, though.” Initial figures from the event, which took place May 17 and featured a light heavyweight grudge match between ex-UFC champ Quinton Jackson and Muhammed “King Mo” Lawal, were reported around the 50,000 mark. In the following weeks, the number swelled to 100,000, though one industry titan shot down the figure
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Spike TV president confirms Bellator 120 did 100,000 pay-per-view buys – MMA Junkie