The UFC’s parent company is preparing to go public, according to a new report in the Wall Street Journal . Endeavor LLC, which purchased the UFC in 2017 for $4.025 billion, is readying paperwork for an initial public offering that could see the company hit the stock market by the end of this year. The company was valued at $4 billion one year ago when it raised $400 million from Saudi Arabia’s Public Investment Fund, an investment later returned by Endeavor CEO Ari Emmanuel after the murder of Washington Post journalist Jamal Khashoggi was linked to Saudi Crown Prince Mohammed bin Salman. UFC President Dana White claimed this past August that the promotion’s value had grown to $7 billion. The Journal’s report clarifies that Endeavor’s plans also may change in a down market or changing business landscape. UFC officials declined to comment on the report when contacted by MMA Junkie.
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Report: UFC parent company Endeavor readies for end-of-year IPO – MMA Junkie