Get your checkbooks out, because buying the entire UFC just got a whole lot pricier. At least, that’s according to UFC President Dana White, who told motivational speaker Tony Robbins in a recent interview that the UFC is now worth $7 billion – nearly double what it sold for just two years ago. How was this feat of mathematics accomplished? Mostly, according to White, it’s a result of signing a new broadcast and streaming deal with ESPN. Then again, it could also just be a result one of White’s favorite hobbies: just saying stuff. For starters, we should note that gauging what the UFC is “worth” is a tricky business just by its very nature
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