LAS VEGAS – The key players in Saturday’s “BMF” title fight at UFC 300 had a request, and their wish is going to be answered. Mark Coleman will wrap the belt around the waist of the “BMF” winner between Justin Gaethje and Max Holloway winner at UFC 300 , UFC CEO Dana White told MMA Junkie at Thursday’s news conference in Las Vegas. “Done,” White said when told Gaethje and Holloway wanted Coleman to give the belt to the winner of Saturday’s featured bout at T-Mobile Arena (pay-per-view, ESPN, ESPN+). It was an idea first shared by Holloway , who said Coleman is the “real life BMF” after saving his parents from a near-fatal house fire this past month in Ohio. Coleman, a UFC Hall of Famer, revealed shortly after the fighters’ comments he was honored to hear what they said.
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