Kevin Harvick, Inc., owned by NASCAR driver Kevin Harvick and wife DeLana, has been a part of NASCAR for a decade and will reach outside of the auto racing industry for the first time to manage athletes. The company announced on Thursday that it has signed UFC lightweight Donald “Cowboy” Cerrone as its first client. “It’s an honor and privilege to have this new relationship with Kevin (Harvick) and KHI,” stated Cerrone, currently ranked sixth in the UFC lightweight division. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.” Under Harvick and the KHI management team’s direction, KHI earned two NASCAR Camping World Truck Series championships and 53 wins in the NASCAR Nationwide and Truck Series in its decade of competition. The signing of Cerrone isn’t Harvick’s first experience with the mixed martial arts industry. Mixed martial arts apparel company Tapout sponsored Harvick’s Nationwide Series car driven by Elliot Sadler in last year’s March race at Las Vegas Motor Speedway. It was the apparel company’s first sponsorship outside of fighting. It also sponsored Harvick’s NASCAR Camping World Truck Series truck at Michigan International Speedway, which was driven by Harvick. Harvick is a fan of mixed martial arts and recently worked out with top UFC welterweight contender Johny Hendricks . KHI’s entrance into athlete management could change the landscape of sponsorship deals
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