Talking to Invicta FC President Shannon Knapp about her organization’s first televised pay-per-view event this Saturday night, you get the sense that she can’t quite believe she’s doing this with her one-year-old company. “I’m so old school and the mindset is, you never go to pay-per-view until you’ve built that brand big and you can do those big numbers,” Knapp told MMAjunkie.com (www.mmajunkie.com). “It took me a little bit to change my mind.” More specifically, Knapp said, it took “a good deal,” one that wouldn’t cost significantly more than what she already was paying to put her all-female fight cards out via internet streams. “And also, you know what? This card deserves it,” said Knapp. “It gives more options to fans to view it, and I figured it’s worth the risk. No expectations, just want to go out and put on a good product like we always do.” That is how this grand experiment started, by relying on both the strength of the fights and the chance to watch them for free on the Internet, where MMA fandom lives. First, it was a free online stream through Invicta’s website, then an online pay-per-view through Ustream, and now a move to televised pay-per-view, at least in North America (Invicta FC 6 still will be available via Ustream elsewhere in the world).
Original post:
Invicta’s metamorphosis continues, in search of a final stage – MMA Junkie