Brendan Schaub and Frankie Edgar Jesse Katz first realized that his Roots of Fight brand was making headway into the MMA market was when he looked over his online orders and saw UFC commentator Joe Rogan’s name. At the time, Roots of Fight had no contact with Rogan or anyone at the UFC. It was before its shirts could regularly be seen on stage at UFC weigh-ins, where other brands were paying thousands of dollars to fighters just to get their stuff seen
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How will apparel brands survive in UFC’s Reebok era? Look to Roots of Fight – MMA Junkie