It’s hard to believe it was only four months ago that UFC President Dana White sat there looking shaken and upset as he described Conor McGregor ’s backstage rampage at the Barclays Center in Brooklyn as “the most disgusting thing that has ever happened in the history of the (UFC).” In hype videos rolled out at a UFC news conference this past Friday, and aired again during the UFC 227 pay-per-view the next night, that “disgusting” act seems to have morphed into a compelling advertisement for the main event of UFC 229. This was all very predictable for anyone who follows this sport. While White condemned McGregor’s melee, and longtime UFC commentator Joe Rogan called it “ pathetic ” during the UFC 223 broadcast, seasoned observers could peer into the very near future and see its potential as promotional material. On one hand, it just makes sense
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