If you’re going to be a professional MMA fighter these days, you’ve got to stake out your territory on social media. The bizarre online world is where fighters interact with fans, attempt to arrange future fights, and sometimes just fall down strange rabbit holes. But what can we learn about people by wasting our time scouring their social media for clues as to their true selves
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Hashtag Files: The relentless social media hustle of #momchamp Michelle Waterson – MMA Junkie