DAZN believes combat sports fans are getting a raw deal. Add up all the cable bills and subscription services, and they “represent a cost to the working man and woman of the U.S. that is unsustainable,” DAZN’s North American senior vice president Joseph Markowski told MMAjunkie. “Long-term, the impact of that is to shrink the size of the addressable audience,” he said. DAZN wants to reverse that trend by attracting new and existing MMA fans to their ad-free platform for “pay-per-view level shows that are not going to cost fans $80 a pop,” Markowski said. Related DAZN lands Combate Americas for multiyear distribution deal, kicks off Friday The streaming service, which partnered with Bellator in June and recently signed a deal with Combate Americas , wants to become the new home of MMA.
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Executive: DAZN saves MMA fans money with PPV-level fights – MMA Junkie