The biggest stars in UFC history have pretty much all held a divisional championships. There are exceptions such as the Diaz brothers, but for the most part UFC stardom has been closely tied to championship belts. Looking at the current UFC titleholders, former two-division champion Daniel Cormier doesn’t see a lot of star power. “There was a time in the UFC where the champions were absolute stars. They were blockbusters.
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Daniel Cormier believes current UFC champions lack star power – MMA Weekly