UFC CEO Dana White will officially be promoting boxing events in the future. White, TKO, and chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, have launched a new boxing promotion. Ring Magazine made the announcement on Wednesday. “Turki Alalshikh and TKO have signed a multi-year partnership to establish a new boxing promotion with executive leadership anchored by UFC President Dana White and WWE President Nick Khan,” the announcement read. The new promotion will feature, according to the announcement, “A highly structured system to develop new talent from around the world, including athlete combines and academies, access for all boxers to the UFC Performance Institute, the world’s leading combat sports performance training, research, rehabilitation, and nutrition center, and TKO’s production, media, and promotional expertise, to deliver both in-arena experiences and top-tier, state-of-the-art broadcasts to fans around the world.” ‼️ ANNOUNCED: Turki Alalshikh and TKO have signed a multi-year partnership to establish a new boxing promotion with executive leadership anchored by UFC President Dana White and WWE President Nick Khan.
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Dana White, TKO, and Turki Alalshikh launch new boxing promotion – MMA Weekly