LAS VEGAS – One prominent UFC executive envisions the potential for future UFC and WWE fan crossover to reach heights never thought possible, but it’s not Dana White . Tuesday’s announcement of the formation of TKO, a new $21.4 billion publicly traded sports entertainment company that merges the two powerhouse promotions from MMA and pro wrestling, figures to open a world of possibility to tap into both fanbases. So much so, in fact, that UFC senior executive vice president and chief operating officer Lawrence Epstein is thinking on the grandest of scales. “Where we want to get is where every UFC fan is a WWE fan and every WWE fan is a UFC fan,” Epstein told ESPN . To White, who now carries the title of UFC CEO, that’s “one of the dumbest statements of all time.” “I don’t know why he said that,” White, who was in New York to ring the opening bell at the New York Stock Exchange on Tuesday morning, told MMA Junkie and other reporters after Dana White’s Contender Series on Tuesday night in Las Vegas
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Dana White shoots down UFC exec’s grand vision for crossover with WWE audience – MMA Junkie