Dana White and Ronda Rousey If and when Cristiane Santos makes 135 pounds and fights UFC women’s bantamweight champ Ronda Rousey , Dana White predicts big things for the promotion’s business. The UFC President today appeared on Jim Rome and valued a fight between the rivals – in a figure that would break reported records. “I’ll tell you this, Jim, when that fight happens, I’ll guarantee you that thing does over two million pay-per-view buys,” he boasted. “It will be massive.” Two million pay-per-view buys would represent roughly a $110 million take for the industry-leader. It’s a figure the UFC has yet to hit, at least in reported figures. The promotion does not verify its PPV performance, so MMA observers rely instead on industry reports
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Dana White: Ronda vs. ‘Cyborg’ would do 2 million PPV buys – MMA Junkie