By his own admission, UFC CEO Dana White has been talking about getting into the boxing game for a while. Apart from dipping the UFC’s proverbial toes in the water with things like Zuffa Boxing and the backing of the sport and boxers like Callum Walsh on UFC Fight Pass, it’s been much ado about little. But that may be changing
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Dana White makes boldest claim yet for boxing in UFC’s portfolio: ‘I’m in’ – MMA Junkie