The UFC’s matchmaking process is a closely guarded secret, but promotion president Dana White revealed that the official rankings are far from the deciding factor when putting fights together on the sport’s biggest stage. Speaking to Laura Sanko during an online chat with ESPN+ subscribers Tuesday, White explained that, while rankings are definitely considered, fan interest and engagement are also essential to making fights. “Obviously the rankings are very important,” White said.
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Dana White explains how metrics factor into UFC matchmaking strategy – MMA Junkie