Conor McGregor UFC Fight Night 59 is the Conor McGregor  show. He knows it, loves it, and embraces it. The promotion for the event is heavily slanted toward the Irishman. He takes up the vast majority of the commercial and had multiple pieces of televised shoulder programming  orientated around his preparation .

Continued here:

Conor McGregor: ‘Promos are 99 percent me because the fight will be 99 percent me’ – MMA Junkie

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