I get it – when you woke up this morning, you weren’t exactly seeking out a UFC-themed music video, but now that you’ve found it, is there any reason to deny yourself the experience? Famed American DJ Steve Aoki and Dutch counterpart Laidback Luke recently partnered with the man known as the “Veteran Voice of the Octagon,” UFC announcer Bruce Buffer, for a new collaboration entitled, “It’s Time.” Sure, it’s not the first music video to feature the UFC brand – remember the 2012 deadmau5 track “Professional Griefers,” for instance – but did those efforts feature the Buff in an incredible purple jacket? No. And did those videos have UFC Hall of Famer Ken Shamrock coaching two music stars (including one whose striated veins might not quite pass the eyeball test – looking at you, Luke) through a battery of excercises at the UFC’s headquarters in Las Vegas? Absolutely not
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