Bellator’s broadcast reach now extends to 116 countries after inking a deal to bring tournament action to U.K. MMA fans. The Viacom-owned VIVA channel is set to broadcast Bellator MMA events starting this month with Bellator 96, which kicks off the promotion’s “Summer Series,” the promotion announced today in a press release. Bellator’s ninth season begins in September. Viacom also owns a majority stake in Bellator after a deal struck in October 2011. VIVA boasts a broadcast reach of 26 million homes and garners half its audience from the 16-34 year-old demographic, with 3.7 million young viewers tuning in monthly, stated the release.
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Bellator inks broadcast deal in United Kingdom with Viacom-owned VIVA – MMA Junkie