Bellator MMA kicked off its ninth season on Saturday night with Bellator 98: Shlemenko vs. Cooper . The season opener delivered an average of 437,000 viewers over the course of the three-hour broadcast on Spike TV. Bellator faced some stiff competition, launching Season 9 opposite college football and NASCAR, which was reflected in the ratings
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Bellator 98 Struggles in the TV Ratings Game, Although Main Event Delivers – MMA Weekly