SAN JOSE, Calif. – Bellator MMA never has shied away from promoting spectacles to capture fans’ attention. As the Viacom-owned property shifted from a tournament-based system to single fights, it relied on aging legends like Ken Shamrock and Royce Gracie to generate ratings. The plan was to groom new stars under the umbrella of old ones, and on several occasions, it worked when more than 1 million viewers tuned in. Related Rory MacDonald: Taking belt from Gegard Mousasi at Bellator 206 builds risk-taking legacy Bellator champ Gegard Mousasi: Rafael Lovato Jr
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After embracing spectacle, Bellator getting serious with superfights – MMA Junkie