Social media has become a significant part of the sporting landscape. But few, if any, professional sports match the level of interaction and personal access provided by MMA. In an individual competition in which nearly every athlete is chasing the same goal of financial success and championship glory, it’s important for fighters to provide insight into their lives in order to connect with fans and gain followings. Although the life of a fighter often can be mundane and repetitive, there still are moments of interest that take place outside the cage, ring or training room.
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MMA’s week out of the cage: Conor McGregor celebrates ‘Fighters Only’ magazine cover – MMA Junkie