Since the early days when the sport was anything but a mainstream endeavor, the MMA industry has thrived and survived through various websites, forums, and – perhaps most important – social-media platforms. Fighters interact with fans, each other and many more through the likes of Twitter, Facebook and Instagram, which helps outsiders get a deeper look into the minds of the athletes. Following Saturday’s UFC on ESPN+ 22 in Sao Paulo, several of the winning and losing fighters, along with their coaches, training partners or family members, took to social media to react to the event or share a message with supporters. Check out some of those reactions. * * * * The defeated View this post on Instagram Sábado infelizmente a vitória não veio, peço desculpas a toda torcida que tive, agora é treinar mais, ter tempo para se preparar e voltar melhor ainda, obrigada a todas as msgs, todo apoio, que Deus abençoe cada um que torceu a favor, até quem torceu contra tbm, Independente do resultado Deus tem um propósito na minha vida, cada luta é uma e cada uma um aprendizado. Obrigada meu empresário @lucas.lutkus
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UFC on ESPN+ 22 reactions: Winning and losing fighters on social media – MMA Junkie