Social media has become a significant part of the sporting landscape. But few, if any, professional sports match the level of interaction and personal access provided by MMA. In an individual competition in which nearly every athlete is chasing the same goal of financial success and championship glory, it’s important for fighters to provide insight into their lives in order to connect with fans and gain followings.
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MMA’s week out of the cage: Jon Jones goes to UFC PI to handle ‘business’ – MMA Junkie