Big walkouts are Bellator’s thing. And for fighters like Roy Nelson , that translates to big sponsorship opportunities. “They’re trying to bring the PRIDE show back, where we’re in the entertainment business,” Nelson (23-14 MMA, 1-0 BMMA) told MMAjunkie in advance of his Paramount-televised headliner against Matt Mitrione (12-5 MMA, 3-0 BMMA) at Bellator 194. “That allows me to showcase different sponsors.” After almost three years of fighting under the UFC’s uniform policy, which prohibits outside sponsors during fight week, Nelson notices the difference since his defection to Bellator nine months ago. There are more opportunities to make money outside the cage. He rattled off a litany of companies he could promote as he made his walk to the cage, some more practical than others
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Walkouts and logos: Roy Nelson’s philosophy on self-marketing in MMA – MMA Junkie