Nate Diaz said he had a lot going on outside of fighting during a recent headline-grabbing interview on “The MMA Hour.” However, that statement might have been more true than he let on. Diaz (19-11 MMA, 14-9 UFC), who hasn’t competed since a majority decision loss to Conor McGregor at UFC 202 in August and seemingly has no intention of returning to the octagon unless certain conditions are met , has apparently broken into the wine industry as a representative for Lodi Vintners. The former UFC lightweight title challenger and Season 5 winner of “The Ultimate Fighter” reality series revealed the partnership today with an Instagram post of himself on a billboard holding a bottle of wine in each hand. Diaz’s publicist, Zach Rosenfield, confirmed to MMAjunkie that the billboard is indeed real, and it is located in Lodi, Calif., which is just a short drive from Stockton, Calif., where Diaz lives. Although Diaz, 32, is among the world’s most well-known MMA fighters after a 23-fight UFC career highlighted by a submission victory over McGregor at UFC 196, it’s possible his appeal runs deeper than imagined. Or perhaps he’s just a big fan of local wines
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