A significant reason for the broadcast deal between FOX family of networks and the UFC was to leverage the mixed martial arts juggernaut’s popularity to help build the fledgling FOX Sports 1 sports network. That strategy appears to be working. According to a FOX Sports release this week, Saturday night’s UFC Fight Night 58: Machida vs. Dollaway showed significant audience growth from a comparable event last December, and that growth spilled over to the network’s flagship news program, FOX Sports LIVE.
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UFC Fight Night Leads to Significant Year Over Year Ratings Growth for FS1 – MMA Weekly