As the collective MMA world loses its mind over Saturday’s announcement at UFC 181 that Phil “CM Punk” Brooks would be joining the company , there has been heavy emotion on both ends of the spectrum. On one side, you have a group who understands the business aspect of the former WWE champ’s signing. Just to put it in perspective: Brooks, with his signing, makes him the second-most relevant MMA personality on social media, with only Dana White eclipsing his reach (2.3 million vs. 2.9 million, respectively on Twitter) “Does that mean Justin Beiber should get a UFC contract, too?!” Slow down, slow down. No, it just means that people know who he is — and a very specific group of people at that
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MMA’s Straight Edge Savior? CM Punk, Legitimacy and a UFC Dream – MMA Weekly