LAS VEGAS – Mixed martial arts was built around concepts like honor and respect, both before and after a fight. That was before Twitter and other en masse social media came along, though, and in this new era of the sport, many fighters are learning that a soundbite here and a locker room bulletin board quote there can do wonders when it comes to self-promotion and marketing. Fighters like three-time UFC title challenger Chael Sonnen even have been lauded for their ability to talk their way into title fights thanks to verbal-warfare skills. But on Saturday, the UFC has a pair of title challengers who don’t buy into that trash-talking mentality
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Challengers Lyoto Machida, Alexis Davis go old school with pre-fight hype – MMA Junkie