Bellator’s first attempt at a pay-per-view this past fall didn’t work out. But with that out of the way, pushing forward with try No. 2 at a pay-per-view seems to be suiting Bjorn Rebney much better. The Bellator founder and CEO has his spirits high ahead of Bellator 120, which takes place in May. The pay-per-view has two big fights on the bill for buyers
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Rebney: Bellator will use ‘scratch and sniff’ method for future pay-per-views – MMA Junkie