LONDON – Despite some nagging criticisms of UFC Fight Pass, UFC President Dana White insists the new online network has been an unquestionable success in the early going, and he believes the naysayers may not have a firm grasp on the benefits of the new offering. “I expected there to be more people on Fight Pass when it was free than we went live, but it was the complete opposite,” White said following Friday’s UFC Fight Night 37 weigh-ins at London’s O2 Arena. “There’s way more people subscribed now than we were actually free, so it’s pretty interesting.” UFC Fight Pass launched in December as the promotion’s online home for exclusive live streaming fights, unique special content, original programming and the entirety of the Zuffa video vault. The company offered a free trial through the end of February, but on March 1 switched over to a subscription model, running $9.99 per month. The digital network was initially available in just a few select countries but was recently expanded across the globe and now is in 178 different countries and territories worldwide. But some pundits have wondered aloud why the UFC would choose to feature a fight such as this weekend’s UFC Fight Night 37 headliner between Alexander Gustafsson and Jimi Manuwa on the digital network.
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White: Fight Pass boasts more subscribers as pay service than during free preview – MMA Junkie