If you ask Spike TV President Kevin Kay why he decided to sign a multiyear deal with a kickboxing organization, he’ll tell you it’s simple, really. There’s no detailed research behind it, no intense demographics studies. None of that. “I love kickboxing,” Kay told MMAjunkie.com (www.mmajunkie.com). “That’s the true answer.” The question is, do fight fans love it
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For Spike TV, a shifting combat-sports strategy in its post-UFC era – MMA Junkie