Few fighters have broken through the MMA bubble to become true crossover stars, and Ilia Topuria could be the next one to do it. Stars such as Ronda Rousey and Conor McGregor capitalized on their success inside the octagon to become big stars in other avenues such as movies, advertising, professional wrestling, and more. Topuria, who just became champion by knocking out Alexander Volkanovski in the UFC 298 main event, could very well be on his way to be the next fighter to do such things. So far, he’s checked all the boxes. He has an undefeated record, dresses the part, has the look, and gets fans excited with his fighting style and what he says on the microphone
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Video: Is UFC champ Ilia Topuria the sport’s next breakout superstar? – MMA Junkie