UFC president Dana White discussed the recent purchase of the WWE by UFC parent company Endeavor and being merged into a newly formed entity containing both pay-per-view powerhouses. The UFC and WWE will operate under the umbrella of a newly formed publicly traded company that has yet to be named. The new company is expected to trade under the TKO ticker symbol on the stock market. “The immense success we’ve already had in partnering with their team on a number of ventures, I believe that this is without a doubt the best outcome for our shareholders and other stakeholders,” said Vince McMahon, Executive Chairman of WWE at the time. “Together, we will be a $21+ billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity.” The press release from Endeavor announcing the completed deal valued the UFC at $12.1 billion and the WWE at $9.3 billion. The UFC-WWE merger effectively created a $21.4 billion company.
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