It’s expensive to be a fan of mixed martial arts. Over the years, fight fans have encountered rising pay-per-view costs, and it appears the ceiling has not yet been reached. Starting with UFC 270 on Jan. 22 and all pay-per-view events going forward will come with a price tag of $74.99, a new high for the promotion . Is there a potential to have a negative impact on fan interest in the sport with this cost increase? Can the promotion expect to see lower buys with the higher price tag?
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Video: Is there a negative impact on fan interest with rising UFC pay-per-view costs? – MMA Junkie