“This thing is trending off the charts. This thing is trending higher than a Conor McGregor fight. … This thing is trending as big as a fight as I’ve ever seen in my entire career.” When UFC president Dana White said this the day before UFC 251, you figured he was just doing his job as a promoter. Not that Jorge Masvidal didn’t become the breakout star of 2019 (he certainly did), but when you start talking about the possibility for anyone’s fight to outdo Conor McGregor numbers, it’s hard to believe
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